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If any of our visions of technological revolution come true, then how will humans cope? Economist and futurist Robin Hanson presents his guide.

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Like many people, economist and futurist Robin Hanson says he wants to live for as long as he can, but what would be the best way to do this? Authorities suspected the man had been "influenced" by the prediction of the upcoming apocalypse. On 6 December , Australian Prime Minister Julia Gillard delivered a hoax speech for the radio station triple J in which she declared "My dear remaining fellow Australians; the end of the world is coming.

Whether the final blow comes from flesh-eating zombies, demonic hell-beasts or from the total triumph of K-Pop , if you know one thing about me it is this — I will always fight for you to the very end. Those Mesoamerican countries that once formed part of the Maya civilization — Mexico, Guatemala, Honduras, and El Salvador — all organized festivities to commemorate the end of b'ak'tun 13 at the largest Maya sites. On 21 December , the Maya town of Tapachula in Chiapas activated an eight-foot digital clock counting down the days until the end of b'ak'tun In all of these archaeological sites , Maya rituals were held at dawn led by shamans and Maya priests.

An additional 10, people visited Teotihuacan near Mexico City , which is not a Maya site.


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The archaeological site was opened two hours early to receive thousands of tourists, mostly foreigners who came to participate in events scheduled for the end of b'ak'tun The fire ceremony at Tikal was held at dawn in the main plaza of the Temple of the Great Jaguar. The ceremony was led by Guatemalan and foreign priests. During the ceremony the priests asked for unity, peace and the end of discrimination and racism, with the hope that the start of a new cycle will be a "new dawn".

About 3, people participated in the event. Most of these events were organized by agencies of the Mexican and Central American governments, and their respective tourism industries expected to attract thousands of visitors. A spokesman from the Conference of Maya Ministers commented that for them the Tikal ceremony is not a show for tourists but something spiritual and personal. The secretary of the Great Council of Ancestral Authorities commented that living Maya felt they were excluded from the activities in Tikal. This group held a parallel ceremony, and complained that the date has been used for commercial gain.

In addition, before the main Tikal ceremony, about Maya protested the celebration because they felt excluded. Most modern Maya were indifferent to the ceremonies, and the small number of people still practising ancient rites held solemn, more private ceremonies. Osvaldo Gomez, a technical advisor to the Tikal site, complained that many visitors during the celebration had illegally climbed the stairs of the Temple of the Masks , causing "irreparable" damage.

Santos was subsequently arrested. In Bolivia , President Evo Morales participated in Quechua and Aymara rituals, organized with government support, to commemorate the Southern solstice that took place in Isla del Sol , in the southern part of Lake Titicaca. During the event, Morales proclaimed the beginning of " Pachakuti ", meaning the world's wake up to a culture of life and the beginning of the end to wild capitalism, and he proposed to dismantle the International Monetary Fund and the World Bank.

In the United States, sales of private underground blast shelters increased noticeably after , with many construction companies' advertisements calling attention to the apocalypse. The phenomenon was discussed or referenced in several media. Several TV documentaries, as well as some contemporary fictional references to the year , referred to 21 December as the day of a cataclysmic event. Hundreds of books were published on the topic.

In cinema, the disaster film was inspired by the phenomenon, and advance promotion prior to its release included a stealth marketing campaign in which TV spots and websites from the fictional "Institute for Human Continuity" called on people to prepare for the end of the world. As these promotions did not mention the film itself, many viewers believed them to be real and contacted astronomers in panic.


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The phenomenon also inspired several rock and pop music hits. As early as , " A Certain Shade of Green " by Incubus referred to the mystical belief that a shift in perception would arrive in "Are you gonna stand around till A. Towards mid-December , an internet hoax related to South Korean singer Psy being one of the Four Horsemen of the Apocalypse was widely circulated around social media platforms.

The hoax purported that once Psy's " Gangnam Style " YouTube video amassed a billion views, the world would end. Rahman , known for Slumdog Millionaire , released his single " Infinite Love " to "instill faith and optimism in people" prior to the predicted doomsday. A number of brands ran commercials tied to the apocalypse in the months and days leading to the date.

In February , American automotive company General Motors aired an advertisement during the annual Super Bowl football game in which a group of friends drove Chevrolet Silverados through the ruins of human civilization following the apocalypse, while on 17 December , Jell-O ran an ad saying that offering Jell-O to the Mayan gods would appease them into sparing the world. John Verret, Professor of Advertising at Boston University , questioned the utility of tying large sums of money to such a unique and short-term event. From Wikipedia, the free encyclopedia.

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For general information on this day, see 21 December. United Kingdom United States World. Death and culture Parapsychology Scientific literacy.

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Olivet Discourse Sheep and Goats. Second Coming Islamic eschatology. Kalki Kali Yuga Shiva. Death Resurrection Last Judgement. Messianism Book of Daniel Kabbalah.

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The future of radio. Is your job safe and will radio survive ?

Gog and Magog Messianic Age. Mesoamerican Long Count calendar. It is 4 Ajaw 3 K'ank'in and it will happen a 'seeing'[? It is the display of B'olon-Yokte' in a great "investiture". The Mayan may cycle consisted of 13 k'atuns. The reason for the number's importance is uncertain, though correlations to the phases of the moon and to the human gestation period have been suggested.

The future of radio. Is your job safe and will radio survive ? - Radio Today

Some Mayanist scholars, such as Michael D. Which of these is the precise correlation has yet to be conclusively settled. He revised it to "11 January AD " in the 2nd edition of his book, [] not settling on 23 December until the 3rd edition. Defesche, Sacha June 17, The Journal of Alternative and Emergent Religions. Retrieved 25 December Archived from the original on 21 December Retrieved 22 December Archibold 21 December The New York Times.

The New York Times Magazine. Retrieved 18 May Shadow of the Dark Rift".

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Retrieved 28 October Jeffrey MacDonald 27 March Retrieved 14 October Archived from the original PDF on 9 November Retrieved 12 December Archived from the original on 11 August Archived from the original on 22 February Retrieved 26 February American Journal of Physical Anthropology. Annual Review of Anthropology. Archived PDF from the original on 11 June Retrieved 26 May Archived from the original on 10 February Retrieved 2 March Archived from the original on 18 April Retrieved 11 May Archived from the original on 10 January Retrieved 1 January Retrieved 29 May Retrieved 6 July Divine Kings of the Rainforest.

Saturno; David Stuart; Anthony F. Aveni; Franco Rossi 11 May Proceedings of the International Astronomical Union. The Maya Mystery of , by Anthony Aveni and The Journal of Astronomy in Culture. Decoding the Counterculture Apocalypse. A historical and typological approach to a modern apocalyptic mythology". Retrieved 29 April Hilts; Mary Battiata 16 August Archived from the original on 11 May Retrieved 4 November Archived from the original on 25 January Retrieved 27 January Archived from the original on 18 November Retrieved 3 November Retrieved 9 May Retrieved 23 October Retrieved 6 September Archived from the original on 5 May Retrieved 26 January Archived from the original on 1 October Retrieved 22 September Prophet of nonsense 8: Terence McKenna — Novelty theory and timewave zero".

Surviving and Other Cosmic Disasters".

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Retrieved 17 July World probably won't end Dec. Retrieved 21 December Archived from the original PDF on 17 November Retrieved 11 November Archived from the original on 20 November Retrieved 16 October Archived from the original on 10 October The Scientific Research Society. Retrieved 25 March Archived from the original on 6 October Retrieved 29 October Bahcall; Safi Bahcall 22 August Retrieved 19 April Planetary alignments have relatively little to do with earthquakes". Archived from the original on 10 May Retrieved 28 April No Killer Solar Flare".

Archived from the original on 5 August The magnetic field of the earth: Retrieved 6 April Retrieved 14 November Retrieved 27 May Archived from the original on 14 October The quality of content will be a big decider of radio's future. It has to be innovative and it has to be different. Information can be sourced on plenty of mobile devices but personality content that is unique and compelling will keep listeners coming back to radio. The majority of people will always prefer to be entertained than to entertain themselves.

And out of that will be born an opportunity: Hand in hand with that, on air personalities will be held more accountable for their online results, as well as their on air ratings. For radio to not just survive, but flourish, our top priority needs to be creating greater advertising demand.

Should the medium concentrate on national or direct local revenue? Integration with other media such as outdoor, television, press and social media are great opportunities for radio to do well in the future. Radio sales people have already become marketers instead of traditional spot sellers, consulting on creative, execution, admin, social media, and new and emerging mobile media opportunities. Radio stations and groups will have to be the one stop shop and offer turnkey solutions for clients updating their web sites and social media.

This is already happening — and radio needs to always stay ahead, seizing the next emerging revenue opportunity. The outlook for radio is stronger than ever. Radio will be able to be delivered to consumers in more ways than ever before.

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