All most every product which targets women for its sales, it has succeeded. Automotive marketing has also been using different strategies to improve their business. Nice article, smart work. Account Deleted November 04, at Why would it be surprising that women make the decisions when it comes to repair of their own vehicles?
I am a single female. Who else would be taking car e of my car repairs if it weren't for me?
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Am I supposed to wait for a knight in shining armor to come along and do it for me? I don't know ANY woman who isn't responsible for her own vehicle. Automotive Seo February 24, at I often ask my wife to come with me to the auto shop for our car's maintenance sessions. It's because she's a better listener than me, so she never misses a tip from our trusted repair man.
She's just so enthusiastic about our car that she even asks for advice from her Facebook friends! Maybe next time, I'm gonna let her do the car errands while I do the housework. Oliver Ganns March 04, at Having specialized auto centers for women like Ms. Tuffy can encourage empowerment and gender equality.
As we all know, women today can also drive their own cars as a symbol of their success.
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Tuffy can employ girls not only for office jobs, but also for mechanical jobs to cater to their needs effectively. Rita McCall April 19, at Thanks for posting, I love this idea!enter
Marketing to Women Online: Selling Automotive Services to Women
I have a mechanic that I love and buy everything from, including weathertech floor liners and repairs that need to be made. I love that more and more things are becoming tailored to women because more often than not, we are the ones that take care of things! I knew I had to do something, and the industry started talking a lot about the need to sell maintenance.
I bought a transmission flush machine and started selling transmission flush service.
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As time went along, I bought all styles of flush machines and tried to present and sell as many services as I could, as long as they were needed. Then one day my flush equipment dealer told me about training it offered to learn more about the flushes. I decided to go, as I realized I needed to learn more about the flushes since I could not sell a power-steering flush or brake flush or an intake cleaning to anyone, it seemed: Christmastime, tax time, too hot, too cold, you know the story.
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Learning this lesson now can quickly change the effectiveness of your sales staff. This information can be extremely helpful during any sales process, especially when it comes to selling maintenance. Great doctors are always interested in a patient's medical history, just as great service advisors are always interested in a customer's service history.
This information not only indicates which maintenance services are due, but will give you valuable insights to your customers' buying habits as well. Have the right tools available. People believe what they see, so whenever possible, you should get your customers visually involved. At Elite we are big supporters of complete vehicle inspections, proper documentation, and visually showing your customers what was discovered.
Since third-party documentation is usually viewed as a credible source, you should use your customers' owner's manuals, their service records, and print-outs that show industry recommendations, maintenance brochures, and repair orders that show the high cost of repairs, failed components and fluid samples.
You'll need to know the key benefits of every service you offer by heart. You'll need to know, in very specific terms that your customers will understand, how they will win by authorizing the maintenance services that you recommend.
The secret to selling automotive maintenance
You'll need to make sure they know it can maximize their fuel economies, protect the value of their vehicles, protect their warranties, help them avoid unexpected and costly repairs, and provide them with peace of mind in knowing that they'll have good, safe transportation. Not only should you know these benefits by heart, but you should write down the benefits of each of your most popular maintenance services, and then review the list of benefits before each and every sales presentation. When it comes to selling maintenance, the overwhelming majority of shop owners and advisors put the focus of their presentations on the parts and labor, and unfortunately, that's a mistake.
As is true with all sales, your customers will be motivated by the benefits they'll receive, not the parts and labor that go into the job. Let the customer know you have great news.
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