The white pack is unique and is consonant with the product and smoker perceptions. A Philip Morris consumer survey in Singapore in had shown: Philip Morris noted how: In March the Singapore tobacco industry sent a joint memorandum to the authorities on the proposed health warning on cigarette packs. Their arguments closely resembled those used by the industry elsewhere: In the government also wanted tar and nicotine yields to appear on cigarette packs.
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The industry position was: What the industry can do is to continue offering smokers a wide choice of brands with varying levels of deliveries including mild brands. The Ministry had also proposed limits on nicotine and tar to which the industry responded: In January , the Philip Morris office in New York advised the Singapore office on additional arguments that could be used to counter the health warning proposal. These included a novel rationale for placing the warnings on the side panel of the cigarette pack because: This measure went into force in October Although we do not have effective recourse against them, it is still a breach of the agreement on their part, and at the very least it will cause them some embarrassment.
BAT also paid attention to third parties who sponsored the campaign. Singapore serves as a good example of how tobacco control measures were resolutely implemented because the head of state had a firm stand and a long term vision to establish a smoke-free society. It circumvented the law to promote its products and rehashed arguments used elsewhere to substantiate its claims.
Singapore became the first country in Asia to implement rotational graphic health warnings as of 1 August This can be interpreted as an effort to pre-empt legislation on graphic warnings in line with provisions in the Framework Convention on Tobacco Control. Firstly the Singapore government had a clear policy to curb smoking, protect non-smokers, reduce tobacco consumption, help smokers quit, and prevent young people from taking up smoking.
It put serious effort into enacting legislation as early as , strictly enforcing legislation and carrying out public health education programmes. Malaysia did not have a comprehensive national policy on tobacco control. While the Malaysian government discouraged smoking, it also protected tobacco cultivation and provided an environment to encourage the industry. The first broad tobacco control legislation in Malaysia was passed in In Singapore, the government decided on the course of action, announced it and implemented it unreservedly.
For example, when the Singapore government decided to ban tobacco advertisements in , the tobacco industry was not involved in any consultation process. What this paper adds This is the first paper reviewing internal tobacco industry documents pertaining to Singapore, which illustrate how the tobacco industry responded to the stringent tobacco control enacted by the Singapore government. Bans on smoking in public places and tobacco advertising bans were substantial with no obvious loopholes. For example, when the government banned smoking in public places which focused on cinemas, theatres, and buses in , over a period of 18 years the Prohibition of Smoking in Certain Places Act had been amended nine times to include more public places.
In Malaysia bans on smoking in public places have had three amendments and smoking is allowed in one section of air conditioned restaurants. Similarly the Singaporean ban on tobacco advertising, sponsorship, and promotions was total with no exemptions. By contrast, Malaysia has the reputation for allowing extensive indirect advertising and sponsorship by tobacco companies. When the Singapore government was convinced the industry was misleading the public and children by distributing its posters to tobacco retailers, it issued an immediate order for their withdrawal.
This order was not open to discussion and the government refused attempts by the tobacco industry to meet with it. Tobacco legislation in Singapore now requires the industry to obtain permission from the Health Minister to be acknowledged in any sponsored public activity. Nowhere in the world where they have put in advertising bans has there been any identifiable reduction in consumption. Thanks are due to Fiona Byrne for her invaluable information management and input, and reviewers for their comments.
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Log in via Institution. View inline View popup. Acknowledgments Thanks are due to Fiona Byrne for her invaluable information management and input, and reviewers for their comments. From poverty to riches: Singapore Health Promotion Board. Tobacco control country profiles. American Cancer Society, Tobacco marketers face shrinking media options. The American Cancer Society, Inc, Management visit to Asia Pacific.
University of California, San Francisco. Looking inside the tobacco industry: Addiction ; The Plain Dealer Cleveland Ohio. Singapore is cracking down on smoking. Philip Morris Asia Inc. The Straits Times Singapore 2 Sep Cigarette cost more after change in tax system.
The Star Malaysia 4 Jul Five year plan — Agenda of strategic issues - Singapore. Update for June Meeting. Strategic marketing issues - Singapore. Far east marketing directors regional meeting Singapore, 22nd and 23rd June Singapore key brand plans. Alpine Wine Cooler Singapore. Consumer Probe S Pte Ltd. Alpine Menthol for Singapore. Byzantium Product Test - Singapore. Singapore Byzantium vs Salem Product Test.
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