Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies)


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Professions are increasingly linked with enterprise at a number of interrelated levels. By considering the relationship of professions to the enterprise contexts in which they work, this book reveals the dilemmas posed to professional groups, and the opportunities and constraints that can arise in….

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Routledge Advances in Management and Business Studies

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Economy, Work and Education: Critical Connections addresses effects of neoliberal capitalism in particular regard to work and education.


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A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in….

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Routledge Advances in Management and Business Studies Management and business studies are firmly established as a popular, important and significant area of study in the academic world. Managing Project Ending By Virpi Havila , Asta Salmi Understanding project endings is a significant part of project management, yet there is relatively little work published in this important area.

CSR, Sustainability, and Leadership Edited by Gabriel Eweje , Ralph Bathurst With the acceptance of CSR and Sustainability as important business performance indicators, it is timely now to assess the impact that leadership has on the development of these processes. Gender Equality in a Global Perspective Edited by Anders Ortenblad , Raili Marling , Snjezana Vasiljevic Gender Equality in a Global Perspective looks to discuss whether Gender Equality can be adopted as it has been defined in international documents anywhere, or whether it needs to be adapted in a more local context; discuss which factors and perspectives need to be taken into account when adapting… Paperback — Routledge Routledge Advances in Management and Business Studies.

The Business of Gamification A Critical Analysis Edited by Mikolaj Dymek , Peter Zackariasson At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations… Paperback — Routledge Routledge Advances in Management and Business Studies.

Diversity in Multinational Corporations By Roxana Maiorescu , Brenda Wrigley Globalization, information and communication technologies, and the millennials who have entered the workforce, compelled corporations to change their resistant and defensive approaches to diversity and to proactively address differences. Companies determined that embracing diversity positively… Paperback — Routledge Routledge Advances in Management and Business Studies. Decision-Making Groups and Teams An Information Exchange Perspective By Steven Silver In recent years, there has been increasing implementation of group and team decision-making within organizations, much of it managed electronically, between members of what are "virtual" groups or teams.

Recent research into effective team implementation emphasizes "trust" as an intermediary… Paperback — Routledge Routledge Advances in Management and Business Studies. In the context of the contemporary macro issues facing higher education, this book presents the latest teaching practices and tools… Paperback — Routledge Routledge Advances in Management and Business Studies.

Management, Society, and the Informal Economy Edited by Paul Godfrey Informal economic activity, defined as exchanges made by individuals and organizations in extra-legal or non-bureaucratic contexts, represents a significant and growing share of global economic activity.

Flagship marketing : concepts and places

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    Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies) Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies)
    Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies) Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies)
    Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies) Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies)
    Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies) Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies)
    Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies) Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies)
    Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies) Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies)
    Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies) Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies)
    Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies) Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies)
    Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies) Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies)

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