Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix


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In the past, when companies made apps for the sake of having an app for their customers to use, it was more acceptable to market the app itself. Instead, you are selling them on the experience your app provides. This is not a new concept, by any means. Keep that in mind when you are writing your store descriptions.

Market how the app will simplify users lives, not every little thing the app can do. The strategy of marketing the experience rather than the app has caused customer experience to become a front-running issue of businesses across nearly every industry. You have to focus on the experiences that are only possible with your app. The process is simply too clunky and involved; the consumer has to see your sign or advertisement for the app and then pull out their phone and search for it, when instead, it should be available at the tap of a finger.

While most of your customers will find your app through their chosen marketplace e.

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10 Unique App Marketing Strategies

Google Play, App Store, etc. The key to marketing mobile apps is to put those advertisements where your mobile users already are. In other words, you fight mobile with mobile. Companies have found their best spending on promoting their apps is through mobile advertising networks and real-time bidding exchanges. Without getting too bogged down in the details, real-time bidding allows marketers to achieve efficient, low-cost targeting to their desired audience segments.

In addition, businesses have found that the more ad networks they invest in, the greater their success. These paid media buys can have a direct affect on your app store rankings because they allow your apps to continuously have high installs, thereby improving its discoverability and overall reputation in the marketplace. Again, paid media buys will certainly give your app a boost in the rankings, but ultimately you are after the users who discover and install your app on their own. In the app marketplace, ad-driven users and organic users have a sort of symbiotic relationship.

The more downloads you get through your media placements, the higher your rank becomes in the app stores and thereby how visible it is to potential organic users.

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Nike is one of the best in the game at capitalizing on the burst. This short-term, focused advertising spend will drive a high volume of downloads. The sudden boom in popularity will help your ranks to climb quickly in the App Store and Google Play. In turn, this will generate a peak of organic downloads.

Mobile Marketing: CK's 3-Step Framework For Integrating Mobile Into The Marketing Mix

Once there are an impactful number of organic users, your ad spending can be scaled back to the minimum necessary to maintain these numbers. In other words, you want to convert the greatest number of organic users possible, for the best use of your money. Optimal rank is not the highest possible rank. Even though the more downloads you have, the better your ranking in app stores, there is a lot more to having a successful app marketing campaign. Downloads are certainly important, but you spent a lot of time designing the experience your app delivers.


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Thus, you should want it to be, well, experienced. Loyal users are the ones that are going to turn that download into revenue and a positive ROI and actually use the app and its features. Mobile apps are built for the mobile platform and can be used online or offline, although they are intended for target audiences that are already on mobile. There are three main categories that almost every app will fit into—productivity apps, commerce apps, and retained engagement apps.

Some may be a combination of more than one of these, in which case they would be classified as a mixed-use case app. Productivity apps are designed to enable users to become more efficient at whatever they are trying to accomplish. These apps allow you to instantly look up destination information, map your route, and estimate your arrival time—much quicker and easier than if you had to manually do this step by step.

Commerce apps support businesses looking to make a sale through their mobile apps, so success is measured by the number of conversions e. Retained engagement apps are developed to be very sticky, so that users continue to use them from day to day. Before endeavoring to build your app, first ask yourself what category your app would fit into and what your objectives are. So, make sure you pair this channel with killer marketing and promotional campaigns, and integrate it with your other marketing channels. QR Codes, also known as Quick Response Codes, are used to quickly download content onto a smartphone using an image.

Usually, this is done by taking a picture of the QR Code or scanning it. That being said, there are new creative ways to drive your audience to engage with you on mobile using a QR code-like function. While virtual reality VR is a compete simulation of a real-world environment where users are fully immersed in a virtual world, with AR, the user sees the real world with virtual outputs overlaid on top with software that scans and recognizes different images to display the right outputs. In fact, researchers at Harvard University have found that integrating AR apps into the buying experience generates a positive feeling from your buyers for the technology as well as your products and, more importantly, leads to higher sales.

In a blog post based on his presentation at the Mobile Marketing Strategies Summit in San Francisco, Owyang argues that companies should build a strategy based on the entire customer experience and not just based on technologies on hand or just on features and functions. This isn't about guesswork. He says companies should evaluate how their customers are actually using mobile technologies across their entire customer lifecycle.

If integrating a mobile strategy is on your company's radar, then these tips will help to get you going. Initiation of a mobile strategy should always begin with thinking about the basics: Start by asking yourself the following questions. Who are your customers and who are you trying to reach? Who will want to engage with your mobile content? What tasks and needs does your audience have? Why do your customers need information from you in a timely manner? Why do you need to create content to be viewed both in standard web browsers and on mobile devices?

How will your target audience access your mobile content which type of handheld device? How will they use your content in their daily lives? How will you make your mobile content sticky and engaging?

How To Grow Your App Through Content Marketing – The Mobile Growth Stack

A solid mobile strategy will include several ways to connect with consumers via their mobile devices. There are primary ways in which companies and brands are using mobile media. Here are some key approaches. Mobile Web Sites Several companies have a subdomain set up specifically for mobile phones.

5 Ways to Amp Up Your Mobile Marketing Strategy

So, for example, when users type www. The trick is to create a mobile site that loads quickly and provides a simple, streamlined experience," he says. She soon learned that she needed to make her site more mobile-friendly for iPhone users.


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Last year, she introduced a mobile version of the Blue Nile site. It's smaller than the company's PC site in scope, with quick tabs to locate diamonds, engagement rings and gift ideas. Since the launch, Irvine says, "More than 20 percent of our shoppers are using the mobile site. Many small business owners use websites offering semi-automatic cookie-cutter mobile sites. For instance, iFolios offers templates of websites for anyone — artists, architects, real estate agents — who want to show off pictures that are optimized for mobile devices. Other mobile web services include DudaMobile and bMobilized.

These companies offer mobile mirrors of your website through automatic tools. Mobile Apps Want to find a recipe for a minute meal? Chances are there is an app for that. Need to convey an apology through a virtual bouquet of roses? There is an app for that, too.

Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix
Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix
Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix
Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix
Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix
Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix
Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix
Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix
Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix Common Sense Mobile Marketing: How To Add Mobile Marketing To Your Marketing Mix

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